As if the design of a logo isn't challenging enough, I think it is especially hard for a place like ITP, which is unique BECAUSE it is so hard to define what it is. My approach was to try to think about what embodies the ITP experience and how I can articulate that with a logo. Here are some sketches I did:
I wanted to build the logo around actual tools we frequently use and things we do (eg: build circuits) at ITP to build the logo. As you can see in the sketch, I also wanted to capture the spirit of playfulness in the logo, which gave me the idea of using wooden building blocks to build the logo. To me, it embodies what ITP is all about (play, build, variety) and as it is a toy, it also captures the playful spirit.
Once I decided to use the building blocks idea, I wanted to see how best to physically build it. I wouldn't even begin to know how to build this in a computer, but how to present it as a physical object is also very difficult.
I managed to find a couple of wood blocks in the shop, and to find inspiration and potential prop, I got a Cubebot to help play out ideas and maybe become ripped apart for parts. I didn't realize it was held together by a string! But that allowed me to use the cubebot to pose and play with how best to construct the logo.
I did more sketches, and have to confess, I learned a valuable lesson: something can work great in one's head but making that into a reality is going to be much more time consuming than initially thought. I wanted to cut up the two blocks of wood, but not only do I don't really know how to use the machinery to make it happen, I also don't know how to do the math and calculate the angles to make a curve wood block. The other problem: I also don't have enough wood to make this into that perfect logo in my head.
So, I did some basic wood cutting. I really wanted to use that cubebot as a part of the logo (until I can build my own wooden robot, at least!) as I believe that playful inventiveness, and it might just be me, but I have always associated building robots with ITP. I also wanted to include some other materials (wires) to build the logo, making it more mixed media. The shop lacked quality wires but here are a few designs I did.
layout on a work table:
I liked the idea of having the logo on a messy work table and did a few shots with that:
with wire built "P" (I REALLY needed thicker wires)
Here are a few more layouts on a cleaner white surface:
I will say this first. I think this is REALLY far from perfect and far from how I'd like it to have penned out. I wanted darker wood (the nice wooden building blocks I found in a toy store was REALLY expensive which is why I tried to build my own), I want the wood shapes to be better, I want to build my own robot, I want to have found better wires. I wanted to light it better (but I don't quite know how) But, the basic concept is here. I wanted to share the ideas and get some feedback, to see if this idea even works in the first place, and hear what my next steps should be.
Here's the slideshow for the VW logo: https://docs.google.com/presentation/d/1VC001KPNMS3dGknP28E6SbsCW_oIUgW2ljmSb51yQYg/edit?usp=sharing