Vicci Ho is a writer, film programmer and producer. She has written for Variety and worked for film festivals across the globe, including Toronto International Film Festival, Zurich Film Festival and directed the Hong Kong Lesbian & Gay Film Festival.  She is the President of Janitor Interactive: a production company specializing in games.

This is her personal page.

Mall invasion --- Newport Center

I didn't get a chance to get out of town this spring break, but I wanted to at least explore a shopping area / mall that I haven't been to before. I therefore ventured to Newport, NJ, where I was informed has a mall right by the PATH. So, on a balmy Saturday afternoon, I invaded Newport Center. Newport Center is, in my opinion, a very average, middle-class mall. There are your standard malls {Macy's, Kohl's), chain stores (Victoria's Secret, H&M, Adidas, Foot Locker...), a food mall and cinemas. So these are what I noticed:

Stores that sell pop-culture tees with "edgy" storefronts: This one is designed like a fake alley and graffiti logo:

"edgy" storefronts

Maybe because it is spring break: I saw two store windows with practically the same message (Wet Seal & Vans)

Wet Seal


Speaking of vans, skater culture is still big:


I don't know much about Newport, but I assume it is likely to be almost suburban: I saw a lot of families there, and I believe one of their major target clienteles are teenagers. A lot of the brands are for a younger demographic: American Eagle, Forever 21, H&M and Aéropostale: a brand I confess I have never heard of before. I was interested in a few displays of theirs:




I also noticed they have a campaign with Pretty Little Liars: A teen show that deals with rich girls, murder, intrigue, OTT storylines...(I've only seen one episode...)

A final thing I noticed but I couldn't get a photo of: Aldo accessories using the concept of "fighting" and toughness to promote a fight against AIDS campaign:

Midterm project - Tweet Poems

Playing with dictionary